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The Shops at High Street
Wins 2009 Best Master Planned
Award of Merit from HRACRE.
Inside Business
10/23/2009
Best Master Planned Award of Merit: The Shops
at High Street
Owner/Developer: Roseland Property Co.
Contractor :KBS Inc.
High Street, a well-thought-out, planned and executed
mixed-use development in Williamsburg, honors
the concept that you may arrive in your car but
once you're here you'll want to explore it on
foot. The development offers entertainment and
upscale retail combined with luxury residential
rentals and premier residential for-sale components
to allow people to live, work and play within
the city limits. Changes had to be made to the
city's existing zoning code so High Street could
come to fruition. The development honors the historical
quaintness of Williamsburg while establishing
an elegant new standard for modern living. Located
on a primary parcel of 43 acres with an adjacent
parcel of 10 acres, High Street is designed, upon
completion, to have more than
225,000 square feet of retail space and 574 residential
units comprising apartments, townhomes and condominiums.
The site is located in the busy commercial area
of Williamsburg on Richmond Road, near the bypass,
which ensures easy access for the local population
and tourists. The retail component occupies a
U-shaped center on 17 acres fronting Richmond
Road with two distinct courtyards and two entrances
for optimum traffic flow.
Judges' comments
This project is about creating a sustainable lifestyle.
The mixed-use development strives to provide a
place where one can live, shop and be entertained.
Not all buildings are created to be the same.
Some have cupolas to terminate an axis while others
more modestly create a street edge. Attention
to landscape design elements creates icons and
places to gather. A more urban approach to housing
creates a critical mass to support the local businesses.
The housing provides a mixed set of options.
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