WYDaily.com Posted: Friday, October 9th, 2009
High Street Names 2 More Restaurants to Lineup
Amber Lester

Two eateries specializing in sub sandwiches have signed up for spots at the High Street development in Williamsburg.

Subway and Firehouse Subs will join neighboring restaurants Five Guys and Movie Tavern in December. In August, High Street developer Dan Aston signed a lease with Plaza Azteca, a popular Mexican restaurant chain with 10 locations throughout Hampton Roads. Kilwin’s ice cream parlor, a Lee Nails salon and a bank are expected to take space in the development.

The new location will be Subway’s seventh in Williamsburg. The fast food franchise sells submarine sandwiches, salads and single-serving pizzas. Since 1965, Subway has opened 31,827 locations in 91 countries, according to its Web site. The Subway in High Street will have a 1,338 square-foot space.

Firehouse Subs specializes in hot subs, heated with a steamer rather than a microwave. The creators, brothers Robin and Chris Sorensen, chose the firehouse theme as a tribute to their father, who retired as a Combat Captain in 2004. According to their Web site, the Sorensen family has “more than 200 years of public service as firefighters. It is a theme that is personal to us, but is appealing to people of all ages, and is embraced in every community.”

Firehouse Subs, founded 14 years ago, has more than 350 restaurants in 19 states. The restaurant has 23 locations in Virginia, but the Williamsburg location will be the first on the peninsula. It will be 2,364 square feet.

Since opening earlier this year, High Street has only had two operating businesses – Five Guys and Movie Tavern. The site plan for its Shops at High Street shows six buildings designated for restaurants and six designated for retail, two of which have over 11,000 square feet of space divided into smaller units.